Optimizing User Flows to Improve Your Outcomes

Optimizing User Flows to Improve Your Outcomes

Mapping out user flows and journeys is one of my favorite things to do as a UX designer. Laying out the concepts and goals in a visual way makes a tangible roadmap for how a design and interaction can be efficient and effective. If done correctly, this flow should be invisible to the user but a very real and delightful experience.

In my latest post at TMM, I share some of the basics of user flows.

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Notes from IA Summit 2017

Notes from IA Summit 2017

Last month, I traveled to Vancouver, BC, Canada to speak at the Information Architects Summit, and it was a truly blessed experienced. I met hundreds of new people that all brought wonderful insight, conversations, and ideas. I will share the video ones it goes live.

Presenting at IA Summit 2017


This is an excerpt from a blog post I wrote for my work.

Humanity is the center of design.

“Design for humans” sounds like an obvious statement, but there’s plenty to unpack there. Because design is only as “good” as it is functional. Otherwise, it’s not design; it’s art.

When it comes to designing products—e.g., websites—for an increasingly digitized world, designers often lose sight of the end purpose. Many designs are aesthetically pleasing but don’t consider how they are going to be used by actual humans. Design is most successful when it serves humanity.

Taxonomy is important.

Taxonomy is the process of categorizing data and content—of structuring stuff in a way that makes sense, is helpful, and which serves the overall goals of the organization providing the content.

And I admit, information architects are sometimes guilty of underestimating the importance of taxonomy.

Taxonomy is the foundation that guides the architecture, which, in turn, guides the rest of the design. Taxonomy is definitely not glamorous. Done well, it’s barely even noticed. But it’s critical to the success of the user experience. Taxonomy provides the invisible links that make or break a website.

Continue reading at TMM >

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Austin DCYC 2017 – SANCTUS

Austin DCYC 2017 – SANCTUS

The Diocese of Austin holds a yearly event known as the Diocesan Catholic Youth Conference for teens, and I was contracted to create the visual marketing materials for the theme of SANCTUS (meaning “Holy” in Latin).

The Logo

The main theme of the logo I created is based on a dove as the symbol of the Holy Spirit with the highlight of a flame, another common symbol for the third person of the Trinity. The yellow and orange are a bright, vibrant shades that give the feeling of fire, and the dark green compliments it while representing life.

I also chose to use Roman-style lettering with the Latin name, this is why the “U” is replaced with a “V.” It was a way to bring a balance of the ancient traditions and the contemporary setting.


The Shirt Design

The shirt was limited to one side and two colors for the print. I brought in the familiar colors from the logo and added vector shapes that recall the imagery of the Monstrance, a liturgical tool used to display the Blessed Sacrament of the Eucharist for adoration. This is the pivotal moment that happens on Saturday night of the event.

DCYC Shirt Design

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Site Redesign

This week I launched the latest version of and this blog.

New Features

  • Cross browser compatibility and flash is no longer necessary
  • 1 main page presenting all valuable information
  • Expanded services
  • Featured projects recently completed
  • Prominent location for social media profiles
  • Live content feed from facebook page and twitter
  • Widget to help visitors call me from my site
  • Mobile version of blog and galleries

Until now, my new blog was not publicly linked or posted anywhere. I’m very excited that it can now be more easily accessed. Originally, I was very hesitant to link my profiles and blog to my website, but then I realized that it’s not worth trying to hide on the internet anyways. I am who I am. My main employer and clients understand that my personal views do no interfere with my professionalism. I am excited for this next step as a creative that can fully embrace who I am.

Check it out, tell people you know and leave me feedback. I’ld love to hear what you think of the redesign and the new direction.

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A Days Work

On select days, I’ve been trying this application that tracks all of my mouse movements and clicks. This is from the mac laptop I use at my main job. The main monitor is a 27″ widescreen and my 17″ Macbook Pro to the right of it. Tracking all of this data does not really provide any value or insight that is really important to me, but it is amazing that working on other projects creates a work of art on its own.

When I design information graphics, I spend a lot of time analyzing the data that needs to be communicated. The data collected here is only visual and can be analyzed while collected. It also just looks neat.

This image is from only 1 8 hour day designing and doing my regular work. My main applications are Photoshop, Dreamweaver, Flash, Illustrator, Acrobat, Firefox, TweetDeck and Entourage. I will post a gallery of the best ones soon.

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