When the app refresh was launched, there was an increase in the common KPI’s. The biggest success was the easier integration between the app and the CMS that sped up the process for breaking news.
There were two main issues that caused problems for users. The first was a presitital ad that appears on first load of the app. This is an intrusive experience that takes over the full screen and auto-plays a video. Users quickly down rated the app, and this hurt the experience for everyone. Unfortunately, this was built into some sales contracts and took over a year to reverse and convert to an interstitial ad that appears only after the user has read a few stories.All users would prefer an experience without ads, but this is a key tenant of the process and essential to generating revenue for the company. The interstitial was the best negotiation for all sides.
All users would prefer an experience without ads, but this is a key tenant of the process and essential to generating revenue for the company. The interstitial was the best negotiation for all sides.
The second large issue came from the app size. In order to work as an aggregate of so many sources of data, the app was heavier than the average app. This is the only way the developers could execute the needs of the markets, but it results in a slow load of the app. This also feeds a negative experience and ratings for the app, and unfortunately a fix cannot come without more investment into improving the back end.
Even after seeing many problematic ratings for the app in the beginning, we saw an increase in downloads and usage across the various markets. This is in part to a large marketing push on the local level, but there is still plenty of room for improvement.