Recently, I completed a logo redesign with a project of the USCCB’s Hispanic and Latino Affairs office that is working on a large event called V Encuentro Nacional de Pastoral Hispana/Latina. ENAVE is represented by 42 national and regional Catholic organizations that directly serve the Hispanic-Latino community. I had never heard of them before we got in touch, but their reach goes far and there are many large organizations involved.
I often get contacted for various side projects in the Catholic world. There are not many designers that work in the Catholic world these days and also know craft well, and even fewer of us that are Latino. It was a great honor for me to be selected to work on this project with such great people. They also shared an article about me on the V Encuentro site.
Here are some compelling reasons shared on the V Encuentro site about why this gathering is needed.
- Hispanics/Latinos are the emerging majority
- Hispanics constitute about 60% of all Catholics under 18 in the United States
- To reach over a million Hispanic/Latino Catholics through a process of the new evangelization and missionary discipleship
- To foster the development of at least 20,000 interculturally competent Hispanic/Latino leaders
- To expand the space for growth of leadership inclusion and ministerial responsiveness in parishes, dioceses, schools, and Catholic institutions
- To engage the largest segment of the Hispanic/Latino presence: second and third generation young people
- To strengthen the Catholic identity of Hispanic/Latino families and their missionary discipleship
- To invite all Catholics to live the Catholic Social Teachings with a prophetic voice and empower them to address their own human development
This instantly interested me, and I knew I wanted to work with this group.
My first submission was a working idea that I knew would need adjustments based on the feedback of the committees.
This logo pulls the sun and symbols of travelers taken from the original logo and applied in a different style. The radiant sun shines a light to the world the love of God proclaimed on the cross. It also recalls Psalm 113 that says that the Lord’s name will be praised from the rising to the setting of the sun. The same sun rises above all Hispanic cultures and people across the world to unite us. The three heads of different colors represent the diversity of Latinos united the cross. The colors are shades or primary colors to keep it balanced and represent our vibrant culture.
Desires of the Committee Members
After some initial revisions and discussions among the committee members, there were a few things lacking in my submission that was important to the spirit of the mission. It was important to them to have a clear connection with the old logo and the cruz de Encuentro. It was somewhat challenging and complicated to integrate such different styles from the old logo to a more relevant post-modern style.
Additional Considerations were to see what they had done for some temporary solutions.
After several revisions and experiments with the mixing of the concepts, the committee decided upon the logo below. In complete honesty, this was not my favorite route and concept, but the organization had a specific idea in mind that was important to them. The most important parts to me were what I liked: the cross, sun, and the typography. I’m excited to see what will come from this great event.