Designer Experience

User Experience, Information Architecture, and User Interface Design

I currently work at an agency in East Austin as a user experience professional with a focus in Information Architecture. I work directly with large clients on site redesign and enhancement projects. My goal is to make sites more usable and profitable.

I formerly oversaw all the UX/UI for sites and apps for the NewsPublish CMS (powered by WordPress VIP) used by 48 TV stations in the US and has millions of users each day.

In almost 7 years with Media General (formerly LIN Media), our digital team increased the percentage of revenue from our digital entities and increased our app and site user base in most of our TV stations to be number 1 and number 2 in the local markets.

Cristóbal Almanza

Cristóbal Almanza

Information Architect - UX

As an Information Architect at an agency, I lead strategy for the user experience of complex sites. I work with a wide variety of clients in multiple industries.

Work Focus

  • Content Strategy Consultation
  • Wireframes and Site Maps
  • User Flows
  • User Interaction
  • Leading Discover meetings
  • Design Facilitation
  • Visual Design Consultation
  • Writing Functional Specification
  • Expert Reviews

Design Focus

  • Information Architecture
  • User Experience Design
  • User Interface Design


Data Structure
Visual Design
Strategic Planning
Creative Direction
Interaction Design

User Interface and Experience Lead


2013 – 2016 I oversaw the UI and consulted on the UX for NewsPublish, a white labeled custom setup of WordPress VIP. This system is the CMS for news websites in 48 markets across the country.

I also designed the NewsPublish branding but inherited the main UI design of the CMS. My work upgraded the system to be responsive and enhanced the UX and editorial customization of news layouts on regular cycles.

In the design process, I proposed wireframes and oversaw the process to the final user interface on the sites and apps. I worked directly with the content creators to meet the needs of the users, and balance it with the technical needs of the developers and journalists. The projects also answered to the executive stakeholders.

Responsive Design & Mobile App Focus

More than 65% of NewsPublish users consume news from their mobile devices instead of desktops. There are hundreds of thousands of users that use the apps and millions that use the responsive mobile version of the sites every day. My design focus shifted priority to mobile devices while creating a seamless experience across all screens.

The custom app provides an immersive experience of our products to easily consume stories and weather on the go. A third of our total views are consumed on our mobile apps by a small part of the whole users. These were the premium users that hold high value to markets.

Digital Advertising - Creative Manager

I also managed a team of 6 designers that served as an internal agency for all markets in the company. My role led the huge transitions into HTML5 standards out of Flash to responsive design.

My time as the creative manager has seen the most employee retention of all of our digital groups over two and half years. I mentored the team through the biggest technological shift in the last decade of digital advertising while improving our production turnarounds by 15%.


  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • WordPress
  • Axure
  • UXPin
  • InVision
  • Sketch
  • Prototyping
  • Wireframes
  • User Flows
  • Design Facilitation
  • Leading Discovery
  • User Research
  • A/B Testing
  • CSS and HTML5
  • Visual Design
  • Digital Advertising
  • Visual Identity
  • Creative Direction
  • Team Leadership
  • Management
  • Strategic Planning
  • Usability Consultation